Technical Case Study · Logara dogfood · March → June 2026

Brand-new domain to #2 on Google in 90 days.

We pointed our own SEO + AEO product at logara-ai.com. Below: 90 days of growth, the math behind 9.7% CTR, the schema engine that produced it, and a 12-month cost comparison. Every number is verifiable in Google Search Console.

The 90-day snapshot

Every starting number was zero. Every ending number was generated by the same automated product we sell to clinics.

Growth velocity: 0 → 207 indexed pages

Why this is exceptional

Industry baseline for a brand-new domain: ~100 pages indexed by month 6. We hit 207 in 90 days — roughly 2.5× the typical crawl velocity. Three drivers compounded:

• • Pre-computed sitemap.xml + IndexNow ping on publish — Google sees new URLs within minutes, not days
• • Internal link graph density — every blog cross-references at least 2 hub pages, accelerating discovery
• • Schema-rich content — Google prioritises pages with structured data; we ship FAQPage + Breadcrumb on every post

The 10 queries driving traffic

Real Google Search Console data, June 2026. Distribution is healthy — top query is 24 clicks, 10th query is still 8 — no single keyword dominates the funnel.

The intent profile

Nearly all 10 queries are high-commercial-intent: prospects searching for an SEO solution for their healthcare clinic, comparing AEO services, or evaluating agencies. Average click position #4.1 means we're consistently visible on page 1 — exactly where buying decisions get made.

CTR analysis: 3.9× the industry benchmark

Why CTR matters more than ranking alone

Consider two clinics, both ranking on page 1 of Google, both getting 7,500 monthly impressions:

• • Clinic A (2.5% CTR, industry average): 188 clicks/month
• • Clinic B (9.7% CTR, Logara): 728 clicks/month

Same ranking. Same impressions. Same Google. Clinic B gets 540 more clicks per month. That's 6,480 extra clicks per year from the same SERP real estate.

Industry benchmark CTR drops sharply as ranking drops. Logara's actual results (gold dots) sit above the curve at every measured position — the schema engine produces rich snippets that pull more clicks from the same SERP slot.

The schema engine: where the CTR comes from

Schema markup tells Google what a page contains, not just that it exists. Rich snippets — FAQ accordions, breadcrumb paths, entity cards — appear directly in search results, occupying more pixels and pulling more clicks before competitors even register.

What each one does

• BreadcrumbList — replaces the URL line in Google's result with a clean hierarchy (e.g., Logara › Blog › Dental SEO). Higher visual weight = higher click-through.
• FAQPage — Google pulls Q&A pairs directly into the SERP as an expandable accordion. Owns ~3× more vertical pixels than a standard result. This is the single highest-leverage schema for healthcare clinics because patient questions map perfectly to FAQ structure.
• MedicalBusiness / Dentist / MedicalClinic — entity disambiguation. Tells Google we're a healthcare entity, eligible for Knowledge Graph cards, medical-specific search refinements, and AI engine citations (ChatGPT pulls from entity data when answering healthcare queries).
• Organization — sitewide entity definition. Required for “sitelink” eligibility (the secondary blue links under the main result).

12-month cost: Logara vs typical agency

Healthcare SEO agencies typically charge $1,500–$3,000/month with 12-month minimum contracts and no outcome guarantee. Here's what 12 months actually costs:

Per-deliverable comparison